Maybe They're Not So Bad

Etsy.com is a sprawling crafts-selling site, web 2.0's handmade answer to ebay. Their rapid growth, actual funding, and general slickness are a little off-putting, though, and I have not entirely embraced them. I'm not the only one. Their very personable representative Matt was one of the few people who didn't look at me like I was an alien at Craft Congress this spring when I talked endlessly about marketing. Theirs is so effective and standalone that to some (myself not necessarily included) it feels like they are trying to brand words like handcrafted. Shields are still up but this listing I came across recently made my little heart go pitter-pat. I'll be tuning in, wish i could be there.