Friday, October 23, 2009

Sales and Marketing Essentials workshop, bay area

Fashion Business Inc. - Bay Area Presents:

Sales and Marketing Essentials

For start-up and growing apparel and accessory companies, come learn how local star, Sheila Moon, owner of Sheila Moon Athletic Apparel, has built her company from the ground up to include hundreds of accounts and become a household name in the active wear industry.

You will learn about:

· Building Your Brand

· Working With Sales Reps

· How To Choose And Work A Trade Show

· On-Line Selling

· Closing Accounts

· Getting Press

Presenter: Sheila Moon, owner of Sheila Moon Athletic Apparel. The mission of this Portland native and Oakland resident, is to bring fashion to the world of cycling. Sheila combines 15 years of bike experience with a lifetime as a fashion designer to create cycling apparel that is both fashionable and functional. Sheila is in the cutting edge of cycling fashion, offering tailored wool britches and lined jackets that travel from bike to boardroom. She also creates some of the finest cycling basics in the industry. Sheila Moon Athletic Apparel is a woman owned business and every item is created in artisan sewing factories in San Francisco.

When: October 28, from 6:00 to 8:30 p.m.

Where: The Small Business Administration, 455 Market Street, Sixth Floor, San Francisco.

Cost: $30/$15 for FBI members.

Register at

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